Another great example of this is my student, Sofie…
Sophie is a young mom who wanted to teach her son to use less waste.
So her product was a reusable, stainless steel lunch box.
She did not have a ton of money to get started, so she launched a simple Kickstarter campaign to raise some funds.
She recorded a quick 3-minute video on her phone to talk about her product.
After sharing it with a few of her friends, some other moms started talking about it.
They started placing “pre-orders” for the lunch boxes. And within a couple of weeks, Sophie had $25,000 in lunch box orders - more than enough money for her to build an amazing business.
And that’s exactly what she did!
Today, Sophie’s brand, Seed and Sprout, has several Products consistently selling all over the globe, and she is making a difference in the world by doing what she loves.